We produced a replica NCAA Final Four Court and got EVERY coach in the tournament to sign a piece. Then we had UPS ship the pieces to be assembled on site in Indianapolis and Tampa for the Men’s and Women’s NCAA Final Four.

To launch this prime time brand activation, we created a short documentary-style promo film - featuring a few of the NCAA’s greatest basketball coaches of all time:

Dawn Staley - Hall of Fame player and coach of the reigning champion South Carolina Gamecocks. Michael Brey and Muffet McGraw coaches for the Notre Dame Fighting Irish. And Baylor’s Head Coach Scott Drew.

Fans went bananas on Instagram and Twitter and such.

It all led up to a big online auction in collaboration with E-Bay. Raising a few hundred thousand bucks for cancer research in the process.