I wrote this tag for Teva, the 19 billion dollar pharma giant. Teva is a GENERIC pharmaceutical company that makes medicine accessible to the world at a fair price.

Access to affordable medicine is an essential part of an equitable global health system. You've probably used their medicine and don’t even know it, since they haven't done much branding. Now they’re building an outward facing brand and this work reflects the beginning of those efforts.

I was part of their global rebrand with Havas in a CMO-level client-facing role. Our work extended to every aspect of the brand's expression: mission, purpose, manifesto, tag, visual ID, all of it. A ton of work that launched at their annual summit.
The film below was the launch piece.

I wrote the tagline and the manifesto script accompanying this video — and creative directed the shoot out in LA.