The TLDR story is I designed all the products on this page. Wall Graphics. Soft Goods. Jewelry. Limited Editions.

Coming out of grad school at NYU I had a skill set that included a fairly in depth knowledge of advanced manufacturing processes. Vector cutting - 3D Printing - Art Quality printing…

At that time in my career and my artistic practice, I started understand the GALLERY SCENE as less about the philosophical inquiry serious artist partake in — and more about selling product.

Art as commodity. It’s a long conversation but net net I wasn’t bitter rather liberated.

Tonky Designs was the project that aimed stemmed of. Artsy, sellable objects. This was about having a little fun and making some money. Not being so serious all the time.

I learned so much during this project. Not only figured out product supply chain, but how to bring a product to market and handle retail relationships.

I owe the success of my bike safety brand RydeSafe to the trial and error process of running Tonky Designs.

I mean, it wasn’t yacht money, but kinda felt like it was going somewhere. Y’know?

But it was taking too much time - left it all behind for a career in advertising and indy screenwriting / filmmaking. :-)