ZERO is a DC-based non-profit that fights to end prostate cancer. ZERO lobbies on Capitol Hill, sponsors fundraising races, and gives men free prostate cancer screenings out of mobile RV clinics that tour the country.

Your Angry Prostate
W+K 12 provided the brand a complete overhaul and staged a "Father's Day Takeover" to coincide with their founder's media appearances in NYC.

Our angry prostate was embodied as a talking walnut. Art Director Clay Novak made this little guy come to life and Boaz Frankel was lead writer and VO talent!

I engineered and built dozens of angry walnut boxes. We recorded personal messages to celebrity doctors like Sanjay Gupta and podcasters like Adam Carolla who have the ear of millions of men who might not otherwise get their prostates checked.

That’s Boaz working his magic in the recording booth. We laid down the best takes and then transferred the audio to each individual kit.

Click the video and watch.