Thermo Fisher’s market cap is $220 Billion Dollars. They’re the pharma juggernaut that no one has heard of outside the pharma industry, because they’re primarily a B2B player.

A few years back I had a chance to build a brand platform at HUGE for their Bioproduction group.

Whose massive operation services companies like Pfizer, Moderna, AstraZeneca, and J&J.

Ring a bell? Yeah.

The Covid 19 vaccines rolled out as fast as they did because of Thermo Fisher’s end-to-end solutions. It cannot be understated how many lives they helped save.

All the same, humbleness is in their company culture. They’re here to help. So the brand platform needed to reflect that. Thermo Fisher is more about giving credit than taking it. So we needed to strike a balance between flexing and tipping the hat.

I can’t share a lot of the strategic frameworks we constructed for the various stakeholders, but here’s the resulting creative comms for THE WAY FORWARD brand platform.

Along with the design wizard Brantley Barefoot I worked with HUGE Creative leadership to create a system and a roll-out campaign to help transform the Bioproduction Group from a house of Brands into a branded house. This was the tip of the spear for organizing principles for an ongoing multi year effort.