I wrote and creative directed this informational video. And ran point with the group's CMO and their lead chip engineer - to make sure we got all the tech stuff right. It was a bear but worth it.

IBM makes the servers that make our modern commerce tick. This 3D animation demonstrates the IBM Power 8 Processor. A microchip like an industrial wood chipper for big data.

I call this a “meat and potatoes” video. Non-glamerous and hard-working. But in some ways more important than emotional TV spots, because they describe complicated server technologies to potential customers (CTO / C-Suite) who must decide whether or not to sign a check with many zeros.

Animated by Nice Shoes in NYC.