GAINFUL PERSONALIZED PROTEIN
Developed Gainful’s foundational brand language for Herman-Scheer last year. H-S is an LA-based brand studio that does a bunch of work in the startup space. Their client Gainful was launching a new kind of protein powder - custom formulated according to your unique body and fitness goals.
The firm deployed the writing across a gorgeous web experience. It’s not your typical GNC Gym Bro protein product. Like - MAX LIFT. BURN BLASTER. BRO MILK. You get it…
The writing challenge was finding a way to communicate with people who might not think protein powder is for them. Every body. We wanted to connect the bespoke formulation idea with their health goals whatever they may be. As one does, we started with a manifesto.-
Gainful Brand Manifesto
It’s the extra little effort -
that last push that makes the difference.
From workplace professionalism, to family dedication,
to impeccable dressing, to that extra gym set —
Executed with perfect form,
when no one’s even is looking.
Details matter.
We notice the small things.
Out in the world and in our bodies.
Recovery time. Optimal heart rate.
How nutrition affects performance and mood.
Gainful is an elevated approach to protein powder.
Formulated for a consumer of one - You.
Personalized to fit your unique physiology,
dietary preferences, and fitness goals.
Made with the finest ingredients
with your health and wellbeing in mind.
