Ogilvy provided the minds and logistical expertise to position IBM Watson to win on Jeopardy. In what is probably the greatest piece of branded content of all time.

As this unfolded, IBM was busy transforming Watson into a money-making juggernaut that would transform the fields of customer experience, health care, finance, and scholarly research.

When they were ready for business, IBM CEO Ginni Rometty tapped Ogilvy to update Watson's marketing campaign microsite with all the important business offerings and initiatives.

To make this happen I worked with CD Anne Davison and a team of developers, content strategists, and UX designers to create the media rich parallax / accordion site you see below.