Habelis is a high end fashion label I started with my friend and collaborator Jacob McCabe of The Other Side Studio. The Habelis Bomber Jacket was our debut project. It never got off the ground, but here's the product and the brand we built around it.

We engineered the Habelis Bomber Jacket for the modern world. We started with the timeless MA-1 bomber jacket, the 21st century’s most iconic silhouette, and packed it with technology: reflective trim, a signal-blocking pouch called "the dark pocket," and the shell is even woven from thread made with recycled bottles.

We came to call the design ethos "tailored tech."

I wrote, shot, directed, and edited the launch video.

Music by Eric Tait, sound design and mix by TJ Dumser.

We came to call the design ethos "tailored tech."

I wrote, shot, directed, and edited the launch video.

Music by Eric Tait, sound design and mix by TJ Dumser.

The bomber is fully reversible. Stealth black on one side, suitable for any occasion. And on the reverse side: high visibility orange with reflective trim to keep you safe on the road day and night.