Worked on this financial startup for the immensely talented folks at the LA-based brand studio Herman-Scheer. They build brands from the ground up. Many in the startup world. I typically crank on a positioning manifestos along with a suite of language to be deployed in brand videos like the one below, websites, app experiences and beyond

Below is work we did for financial startup Quid. They give owners of Pre-IPO shares liquidity while they wait for their company to go public.

As you see, the written language and visual system aim to simplify and distill what might otherwise feel like complex financial concepts.