Pitched and won AIG with HUGE Brooklyn immediately before Covid hit. Wrote this script during our winning pitch at HUGE under the creative leadership of maestro Jason Mustante - Huge’s global CCO. It was envisioned in a pre-covid classroom, but AIG had a brand campaign to launch so the team pivoted to this incredible remote learning take. I didn’t produce this btw. Just wrote the script which stayed pretty much entirely intact.

It launched during the PGA Championship tournament. Targeted at Financial Professionals, but it needed to also have mass appeal.